Our collaboration with Emma B

Under the creative direction of London based designer Emma Linney, Giovannio by Emma B emerged from the British fashion scene in 2007.

Contemporaries hungered for a little of the brand’s individuality. Everyone identified Giovannio by Emma B as the headwear that would make arresting headlines.

Emma Linney, head designer of Emma B, started her career sixteen years ago. After earning a degree in fashion and textiles, she proceeded to complete a further year specializing in millinery. “For me, a hat is the difference between just wearing clothes and making a statement; it’s the difference between being dressed and being dressed up; it’s the difference between looking adequate and looking your best” she says. Emma B began her career at Balfour working alongside Prudence, a designer for Vivienne Westwood.

Giovannio by Emma B is her latest collaboration, bringing a designer fashion, high-end British style to the US and European market.

Giovannio by Emma B